Create Multiple Lists: Your Gateway to Effective Internet Marketing
As you dive into your internet marketing efforts, you'll find yourself juggling multiple lists of contacts from different sources...
Whether it's leads from various websites, connections from social networking sites, or subscribers via your blog, keeping track of where each contact originates is crucial.
Centralizing your activities is key. Consider creating two master lists:
TWO MASTER LISTS
One should encompass all your customers, and the other all your sales partners or affiliates.
This segregation is essential because you certainly wouldn't send the same emails to both groups...
Whenever you gain a new contact and have their consent, categorize them accordingly into one of these master lists.
This could be an automatic process or done manually through a mass import, depending on the source of the contact.
However, note that it's tougher to add contacts from social networks unless they visit your website and opt into your email list voluntarily.
Remember, these lists are not for marketing directly but rather for sending informational content.
They serve almost like a mass bulletin board for two distinct groups you interact with online.
SPLIT THEM DOWN FURTHER FOR AUTORESPONDERS
With your two main categories set, it's time to drill down even further.
You might want to segment these into three more lists based on the potential spending power: low-priced items, mid-range items, and high-end items.
This segmentation could correlate with income levels if you have that data.
Otherwise, default new adds to the low-income list until they make a significant purchase that would automatically upgrade them to the high-income tier.
This strategic arrangement allows you to tailor your marketing efforts more precisely, offering targeted promotions based on known customer behavior and preferences.
Next up?
Developing a series of strategic emails to send out at regular intervals as part of a comprehensive marketing campaign.
Dealing with multiple emails and subscribers—even if only numbering in the twenties—can become overwhelming if managed manually.
That’s why leveraging an autoresponder like AWeber.com is a wise choice.
It’s affordable and can significantly simplify setting up and managing your campaigns.
Remember, effective list management is foundational in crafting a successful internet marketing strategy that resonates with distinct audiences and maximizes engagement 🚀.
Kenny Wright
